City, State
May 06, 2026
Your Tagline Here
Your Tagline
Name & Name
PHILOSOPHY: This is your opportunity to set the tone for your investment guide. This PDF isn’t meant to be a pricing sheet, this is your opportunity to invite your couples into your philosophy as a photographer, speak into your “why”, and pair that with images that reflect your style!
PROMPTS: What do you believe about weddings? Why do you shoot weddings? What is the (very basic boiled down) point of hiring a wedding photographer?
PHOTO (right): Grab an exciting image! You want to keep your couples in the EMOTIONAL side of their decision making. The right images can make all the difference!
Name & Name
Welcome Message
FEATURE BADGES:
NOTE: Use .PNG format featured badges here. People will associate better with the actual LOGOS of the publications you've been featured in rather than a typed out list.
THE HEART OF IT ALL
ANOTHER TAGLINE
Consider this as a continuation of the “welcome” section. Further expanding on your philosophy as an artist and what it’s like to be a client of yours!
Here are some question that might help prompt content: Who are you? What is it like working with you? What do couples say about their experience working with you? What do you need from your couples to provide a good experience?
This should be something they are reading, experiencing, and hearing from you at least 3 times before your first session.
Another way to think about this is by answering questions like “during a session my couples are/look/feel _____.” “during our time together you’ll find I’m ____.” (thoughtfully organized, goofy and love to make dad jokes, laid-back, easily excited by lighting, etc)”
Holding on to what matters
Sub-headline goes here
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Differentiator Three
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Differentiator Two
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Differentiator One
When you work with us, you can expect
Personal Touch: Reflect on the unique aspects of your business that clients can't find anywhere else. Do you have a knack for making clients feel comfortable and natural in front of the camera, or maybe you're known for your adventurous, colorful, or filmic sessions? Tell them!
Your Process: Is there something about the way you work that clients rave about? Maybe it's your turn-around time, your collaborative style, or your way of immersing yourself into story!
Client Experience: Think about the journey you take your clients on from the first meeting to the final delivery. What stands out? Do you offer personal communication, extra services, or special touches along the way?
The Outcome: What consistent results do your clients LOVE? This could be your editing style, the way you capture raw emotions, or even the tangible quality of the physical products you deliver.
🔑 Key Tip: Keep each point concise yet powerful. Use clear, relatable language that speaks directly to your couple's desires and concerns. This isn't the section for industry jargon - it's where your brand's heart beats loud and clear.
ALSO - Note that the differentiators are MUCH shorter on the mobile design - this is intentional. When people are reading on mobile, we have to make it faster and easier. Use a tightened up version of your differentiators for a better impact!
HIDE THIS CANVAS BEFORE PUBLISHING
Developing Your Differentiators
You’ll feel seen, understood, and documented in a way that’s deeply personal.
Differentiator One
When you work with us, you can expect
We see the moments before they happen, reading the room, anticipating emotion, and giving space for the magic to unfold.
Differentiator One
No stiff poses. No awkward instructions. Just space for you to be yourselves
Differentiator Three
"THIS IS WHERE YOUR CALL OUT TEXT GOES FROM YOUR TESTIMONIAL!"
Build on that social proof and show a couple's personal experience with a real review! Pull out the best part of the testimonial for call out text in the upper right hand corner!
- NAME & NAME
NOTES:
Testimonials and reviews are hugely powerful conversion tools! Showing just FIVE reviews can increase your conversions by up to 270%! That's INSANE.
*MAKE SURE ALL YOUR TESTIMONIALS SUPPORT YOUR ETHOS AND WHAT YOU LOVE.
i.e. -- if you people come to you for your personality and experience - showcase that in your testimonials. make them SING beyond just, "we loved our photos" or "best hire ever"
Name & Name,
This is where you combine a little of everything you’ve said to your potential clients so far (who they are, who you are, shared common values, etc) and reiterate it in a concise & clear way that allows them to FEEL the value of what you offer. The page is intended to be one last space for you to share your heart, what you believe in, what you hope they believe in, and why YOU are the solution for their photography needs before they see the numbers. Empathize & educate!
This is a great spot to help cast a vision for what the future would look like by choosing you vs what the future would look like if they didn’t choose you (but be careful not to overdo the negatives…keep your message mostly positive and focused on the positives of working together)
NOTES:
Remember, THIS is the magic of custom proposals. You can speak directly to your couple and paint the picture of their decision! Put your couples names here, and write them a note!
SECRET SAUCE: While you can personalize this note everytime, 99% of it should remain the same if you're appealing to a consistent ideal client
Explore YOUR COLLECTIONS
Explore YOUR COLLECTIONS
Collection I
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NOTES: On the left side list the services you do OUTSIDE of your coverage/products/# of photographers/etc. to help build VALUE as a photographer - things like building timelines, resources for planning, etc!
Think about what your clients have loved about working with you. Don't be afraid to list those things here! They BUILD value and are a part of your services!!
Collection II
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OUR SUGGESTION
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12,500
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NAME & NAME
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NAME & NAME
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NAME & NAME
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— Add-Ons
Choose what matters most to you. Not sure yet? No worries! We’ll check in along the way so you can fine-tune your experience. Add or upgrade anytime.
xxxx
○ Add On Option
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○ Add On Option
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○ Add On Option
xxxx
○ Add On Option
xxxx
○ Add On Option
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○ Add On Option
xxxx
○ Add On Option
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○ Add On Option
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○ Add On Option
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○ Add On Option
Choose what matters most to you. Not sure yet? No worries! We’ll check in along the way so you can fine-tune your experience. Add or upgrade anytime.
— Add-Ons
Over the last 15 years our couples have taken us all over the world to capture weddings. While we call Nashville home, we love traveling for weddings and do so often!
TRAVEL REQUIREMENTS
Accommodations
Rental Car
A Note on Travel
Travel looks different for every photographer, but here’s our philosophy: we separate what’s required (airfare, accommodations, rental car, etc.) from the actual cost. This keeps things clear and upfront, while also helping couples see that bringing us along isn’t just an added expense — it’s part of the experience of having us there.
By breaking it out this way, you acknowledge the obvious (yes, travel does cost money) but frame it as collaboration instead of a burden. Couples feel more like they’re investing in your presence rather than paying a fee.
Tip: If travel doesn’t apply to a couple (local wedding, no overnights, etc.), hide this canvas so they only see what’s relevant!
HANDPICKED FOR NAME & NAME
Based on our conversation we thought of these moments. Moments we can't wait to capture for you:
This is your chance to show the couple you were really listening. Select images that reflect what they told you matters most—whether that’s family, connection, laughter, a calm atmosphere, or something else. By curating visuals that echo their values and priorities, you help them imagine themselves in those moments and feel instantly understood.
— Your First Family Heirloom
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12x12: $xxxx
10x10: $xxxx
8x8: $xxxx
ALL ALBUMS INCLUDE:
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This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
NAME & NAME
NAME & NAME
NAME & NAME
This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
Build on that social proof and show a couple's personal experience with a real review! Pull out the best part of the testimonial for call out text in the upper right hand corner!
- PLANNER NAME
"THIS IS WHERE YOUR CALL OUT TEXT GOES FROM YOUR TESTIMONIAL!"
It’s rare that you see people that are able to get their work out into the world in an honest way. A way that holds true to who they are and become successful in it. Brad and Jen have done that and they’ve brought countless people along with them.
As a wedding planner that has worked alongside Brad and Jen for years here in Nashville, that overflow of who they are translates beautifully into the wedding world. They naturally create a space where our clients feel at home in their presence - and from there: timeless, joyous, imperfect, perfect honest moments are captured. They bring our clients peace and grounding to such a momentous day simply by being themselves. And I will let the photos that display their talent speak for themselves.
- PLANNER NAME
"THIS IS WHERE YOUR CALL OUT TEXT GOES FROM YOUR TESTIMONIAL!"
Fact No. 1
Life by a River
Fact No. 2
Add a one-sentence detail underneath to make it feel human and specific
Add a one-sentence detail underneath to make it feel human and specific
Fact No. 3
Add a one-sentence detail underneath to make it feel human and specific
Fact No. 4
Add a one-sentence detail underneath to make it feel human and specific
Parents to Three
Fact No. 5
Add a one-sentence detail underneath to make it feel human and specific
This is where you get to pull back the curtain and share the heart of who you are. Keep it simple, personal, and relatable. Think of it like writing little snapshots of your life instead of a full biography.
• Highlight what matters most: marriage, family, passions, quirks, or daily rhythms.
• Use short, bold headlines for each piece of your story (e.g., Married for 14 years, Art Fills Our Home).
• Add a one-sentence detail underneath to make it feel human and specific (inside jokes, favorite rituals, or what fills your days).
• Balance fun + heartfelt: mix the lighthearted with the meaningful so couples see both your personality and your values.
• Write it for connection, not credentials: you’re giving couples a glimpse into the kind of people they’d be spending their wedding day with.
These images will scroll on top of the section above in a really cool way. Make sure to PREVIEW the page to see the effect before you change anything!
Common FAQs
We accept cash, checks, electronic check, and for a small fee, credit card.
Do you both shoot all of your weddings?
Can you recommend a trusted filmmaker?
Anything else we should know?
Jen plays a larger role behind the scenes as our studio manager! While we try and make every wedding work with her schedule, there are times where we get to pull from our team of associates and second shooters!
Do you both shoot all of your weddings?
Can you recommend a trusted filmmaker?
Anything else we should know?
Yes!! Our favorite videographers are:
- A Little Long Distance
- Dalton & Breanna
- Wakefield Films
Do you both shoot all of your weddings?
Can you recommend a trusted filmmaker?
Anything else we should know?
We don't take every wedding that comes our way. We strongly believe in having a connection with every couple who's story we're invited into. There is a wedding photographer fit for every couple and we only want what's best for you!